Unique Ways to Conserve Nature

NATURE thanks to Katja Iversen, CEO of the Museum for the United Nations - UN Live and the great army of collaborators, is now officially registered as an artist as of 18 April 2024. You can hear her beautiful sounds on Spotify where she is one of the top 10% of artists, with more than 1.1m monthly listeners and 5m++ streams that also include Apple Music. Artists around the world via the global initiative “Sounds Right” are incorporating the sounds of NATURE into their tracks so the funds raised through royalties will go back to conservation. Help protect, rejuvenate, and flourish NATURE and by listening you will feel her magical sounds refresh you too! Let's protect her for us and our future generations. While you may not know it - #AI is present in streaming platforms and even in sound mixing. A great example where NATURE and AI can work together. Great to meet you Katja!

Why is this initative urgent? We, you and I, deliberately or unconsciously have contributed the the decline of  wildlife populations by approximately 70% over the past 50 years. We have brought 1.2 million plant and animal species near extinction. Our species have polluted two-thirds of Earth’s land and marine environments. The intent is to generate US$40m in royalties over the next four years for conservation, and change the habits, behaviours and policies that have led us down this path. We can do it!

You can read more here: https://www.bbc.com/news/entertainment-arts-68820241